The mission of When You Believe Foundation, Inc. is to do outreach, raise awareness, provide assistance, enhance the lifestyle, promote self-sufficiency, and empower girls and women in our communities.
When You Believe Foundation, Inc. (WYBF) was founded by Ruby B. Johnson on November 22nd, 2010. It is an organization focused on many areas of life, helping girls and women live their dreams and providing opportunities. The name of the organization was coined by its founder, because she knows that believing in oneself can take a girl, woman or a group of people a long, prosperous way. WYBF steadfastly reinforces the message that when girls and women believe in themselves, they can achieve excellence. The organization is currently based in the United States but raises funds for areas around the world.
When You Believe Foundation, Inc. is actively raising awareness on beauty ideals, body images, self-esteem, etc. Fill out this survey to help us get a better assessment of personal and public opinions, which will help us in outreach. Our blog gives a more in-depth explanation of what the Campaign is all about. Your feedback will be appreciated. This Campaign is currently on tour and speaking to many groups/schools in the community. Let us know if you will like us to speak to your community.
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Ruby B. Johnson
Founder and CEO
Ruby is a student at Virginia Tech studying Mining and Minerals Engineering, and a Minor in Women's and Gender Studies. She is an active feminist, dancer, writer, poet, and humanitarian, who enjoy serving her community and doing activism. She founded WYBF in order to implement her life goal of empowering girls and women with emphasis on self-sufficiency, in all communities. She considers herself a voice for those that are not heard, a provider for those with no assistance, and the highlighter for girls and women who are oppressed and not seen. Ruby is also the reigning Miss Sierra Leone USA 2012-2014, with a personal platform of advocating for SHERO (Service, Health, Education, Rights, Opportunities).
Vanessa is a senior English major at Virginia Tech. An avid blogger, she hopes to pursue a career in professional writing once she graduates. She enjoys social media, researching and consolidating information, and creating informational materials for diverse audiences. Her natural hair blog, Onyx Rose Online, emphasizes the significance of embracing natural beauty as the rule, not the exception. Vanessa understands the importance of creating opportunities for women to succeed and thrive in a world of inequality; she is honored to serve as WYBF's Media Coordinator.
Octavia is a licensed practical nurse (LPN), who has devoted her life over the past 20 years catering to those in need, medically and working with charitable causes. She is a woman of compassion and a proud mother of two children. She loves putting smiles on the faces of others. She believes that the empowerment of women contributes to the development of rural and urban communities. Octavia believes that every girl and woman must acknowledge their worth, and believes that independence is a factor that a woman of substance must possess. She is proud to be part of the WYBF Board, and admires the endeavors of everyone that contribute to the organization's mission.